Credit Card Product & Marketing Strategist

Job Description

The Credit Card Product & Marketing Specialist position is an essential position to help coordinate and manage all marketing objectives for credit cards. This position will work with the Credit Card Department to build and execute strategies in order to grow the credit card portfolio, ensuring projects are completed on time, and the quality of items produced are to the MidFirst standard. This includes but is not limited to creating and managing initiatives for credit card acquisition, usage and retention in order to exceed the line of business’ goals.
This position reports to Credit Card Program Manager and collaborates with all members of the Marketing department as well as other key groups (sponsorships, legal, compliance, product management, etc.)
Job Objectives:

Planning and Strategy

Create roadmaps and plans to grow the credit card portfolio and penetration into multiple customer segments

Communicate card benefits and increase usage of benefits, especially the rewards program
Card activation, usage and retention programs

Set specific goals for initiatives and track performance and communicate results
Create specific strategies for the affinity card products, working with the Sponsorship team, Credit Card Program Management and Marketing to build out full-scale strategies and implement plans to achieve the desired results
Identify unique opportunities to grow the program and engage the customer base

Project Management

Create and manage marketing project timelines for designated areas of responsibility
Ensure all elements of projects are submitted to Marketing on time and completed by Marketing on deadline
Coordinate projects and ensure projects are completed correctly and efficiently
Work with Credit Card management to develop marketing strategies, define tactics, and create and manage marketing plan and draft content
Ensure specifications and content information is complete, compliant and accurate
Coordinate routine updates for Credit Card website pages, including required quarterly updates and periodic prime rate changes

Campaign/Promotion Management
Coordinate all elements of campaigns, promotions and sales support to ensure all aspects are completed, consistent and on-time
Create and maintain processes and planning spreadsheets to identify and manage campaign, promotion and/or sales support planning
Promotion and campaign tracking/reporting - track and report results to management and represented lines of business

Data analysis skills are desired in order to properly track and fulfill promotional initiatives

Sales Support Management - provide strategic planning and marketing expertise to lines of business.
Collateral and Website review - review project collateral items ensure accuracy and consistency. Additionally review items to ensure they are clear, easy to understand, and non-deceptive. Provide direction and guidance regarding sales support materials and direct marketing.
Marketing planning - Guide the marketing planning process for lines of business
Additional responsibilities and events as needed

Requirements

Bachelor’s degree
Highly organized
Self-motivated
Strong analytical and reporting skills with the ability to translate performance data into clear, actionable insights for leadership
Must have experience with banking, product management, or marketing strategy & optimization, preferably with financial products
Thrive in fast-paced environment
Contribute to team structure
Ability to manage multi-task large project volumes
Excellent writing and communication skills
High attention to detail
Calm in stressful and pressure situations
Quick and thorough strategic thinker
Ability to lead business line brainstorming sessions
Proficiency in Microsoft Office suite - Word, Outlook, Excel, PowerPoint